Value-Based Conversations in a Virtual World (3 Hours) Course


Communicating and Selling value is critical in this world of increasing price sensitivity, risk aversion, reduced customer loyalty and an increase in investment scrutiny. 

Learning Objectives

By the end of the training course, the delegate will:

  • Move sales conversations away from fixating on product and price to focusing on the differential value you can provide for their business.
  • Use value calculation tools and techniques to demonstrate the return on investment that your solution provides to enable the customer to make better value based decisions rather than price-based decisions.
  • Collaborate effectively throughout the sales conversation to support the customer in making a decision and avoid the long drawn out maybe’s that can fill our sales pipeline with hope but lack momentum or certainty.


Max 16

Who should attend this course?

  • Anyone responsible for winning business
  • Account Management professionals
  • Sales and Business Development professionals



Course format options

Available Online 

CALL 03450 578 160 or email:

  • To book this training course
  • To discuss your training requirements with a member of the NFB Training Team
  • To deliver this course in your organisation