Virtual Networking – Marketing in Construction
Held monthly over lunchtime
Speaker: Helen Dobson (Core Social Limited)
Topic: How to determine your customer avatar
How to determine your customers avatar – Knowing who your ideal customer is will help you market your business, products, and services more effectively, improve your targeting, enhance your social media content, and help you build a loyal community.
But how do you determine who your ideal audience is?
That’s where creating your customer avatar comes in. Helen will show you how to create your business’ customer avatar (and you may have more than one!) by defining your customer persona, breaking it down into several simple sections so that you can improve your social media marketing practices.
This networking group is intended for those that are responsible for Marketing within their organisation.
The session will see an expert speaker deliver a relevant topic followed by some breakout networking amongst the group.
Helen is the founder of Core Social Limited and works with start-ups and small to medium sized companies, supporting them with their organic social media management to help grow their digital presence and build online communities for their brands.
From content creation to social media strategies, Influencer seeding to consultation… she takes the digital weight off business’ shoulders allowing them to concentrate on other important aspects of their business.